Bergeerbraukeller, Georg Elser Plaque - The Bürgerbräukeller was also the site Hitler chose to publicly announce the re-establishment of the Nazi Party on 27 February 1925, some ten weeks after his release from Landsberg prison. With a sense of theater and symbolism, he returned in triumph to the scene of his failed putsch of sixteen months earlier. Three hours before his 8:00 p.m. speech, the hall was filled to capacity with 3,000 attendees and 2,000 more were turned away. Hitler spoke for two hours and reclaimed leadership of the Nazi movement, unifying the feuding factions that had led the fragmented organization while he was incarcerated.
In 1939, a time bomb concealed inside a pillar in the Bürgerbräukeller was set to go off during Hitler's Beer Hall Putsch address on 8 November. The bomb exploded, killing eight people and injuring 57, but Hitler had cut short his speech and had already left. An idealist, Georg Elser, was arrested, imprisoned for 5 1⁄2 years, and executed shortly before the end of the war.
The building suffered severe structural damage from Elser's bomb, and in subsequent years, 1940–1943, the Beer Hall Putsch address was held at the Löwenbräukeller at Stiglmaierplatz, and in 1944 at the Circus Krone Building.